Data Feed ServicesDelivery of product information from manufacturers or vendors to on-line distributors is essential to e-commerce business. At many companies, large or small, product data exists somewhere in some form of electronic format: Excel Spreadsheet, MS Access Database, QuickBooks, Peachtree, different ERP systems, media files stored on hard drives, etc. Different formats and the lack of uniformity require data to be keyed and re-keyed many times over as the product gets transferred from a vendor to a retailer through various distribution channels. Consequently, product information exchange between manufacturer and distributor becomes expensive, time consuming and ultimately inefficient. The key benefits of Data Feed application are:
Well-designed and regularly updated product Data Feed Application enables product manufacturers and wholesalers quickly and efficiently offer merchandise to retailers and potential buyers. Product manufacturers and vendors get benefits of faster, less expensive, and more efficient and secure delivery of product information and other important related information to and from resellers. By doing so manufacturers and vendors significantly increase sales of the product while cutting expenses on delivering information to their distributors. Supplying retailers with data such as product descriptions, images, categories, reviews, prices, promotional trailers, etc. gives retail websites an opportunity to provide better product display for their customers, help them make a buying decision. In fact, Data Feed helped double and even quadruple in some cases e-tailers conversion rates. Data Feed Providers
Data Feed Consumers
Online RetailersA typical on-line store carries anywhere from 200 to over 20,000 products. Most often their offering is limited by the inability to populate their on-line database with product information. The data collection process usually involves an operator, which gathers the information from myriad of emails and dozens of vendors’ websites and re-keys the information into the stores on-line database. By automatic consuming catalogs and catalog updates, they can gain a significant boosting of sales. Brick & Mortar StoresIn spite of increased market share of on-line retailers, brick and mortar stores still account for the significant segment of merchandise sales. Even though they’re not the most technologically advanced, many of them have access to an Internet connection. By signing into their account, they can download updated product catalogs in a PDF format, along with their own customized product lists and specials, promo materials and more. Product Search EnginesOnline merchants can submit Product Search Engine Feed to list their products on Nextag, Froogle, PriceGrabber, Amazon, Shopping.com, Yahoo, E-Bay and more. The service generates data feed files based on a specific search engine requirements such as file format, field structure, data size, etc. The basic data feed files are merged with the online merchants’ specific files, which usually contain pricing and product URL information. The resulting file is then submitted to the search engine based on the approved schedule. Data Feed Distribution (DFD) CentersDFD Center is a special consumer, which consumes product data for further distribution. DFD Centers consumes product data feed from a variety of participating providers in an XML format, that adheres to a public product schema, for further distribution. |
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